EMAIL MARKETING
Introduction
In the present media scenario new media (mobile & internet) offers marketers a tremendous opportunity to reach out to their potential customers in a much focussed and economical manner. The medium is also interactive and much more effective than mass media as it manages to specifically target the potential consumers for a campaign.
Email Marketing
Brandish offers its clients a variety of services for marketing their products through email marketing. This includes understanding the client’s requirement, creation of an appropriate email campaign that delivers leads, reducing spam inducing content, selection of an appropriate data base for mailings, scheduling of email campaigns, monitoring for views, bounces, lead generation, lead management and data management. We have immense learning regards email direct mailing campaign parameters right from subject line content, mail content, frequency of mailing, time of mailing, data base selection, etc. The extensive database available with us makes it possible for us to target specific & relevant persons for an emailing campaign with a very high open rate and significant lead generation compared to other players in the space. Our infrastructure like dedicated servers, vast bandwidth, operators, data entry personnel and email campaign managers give us the ability to manage email marketing activity of any magnitude.
The email marketing campaigns are serviced for clients in two formats.
  1. All email marketing services as mentioned above with data supplied by the client.
  2. All email marketing services as mentioned above with data supplied by Brandish.
Email data is available with us in various segments and for various metro markets in India. The data is listed below.
  1. Middle level corporate
  2. Senior level corporate
  3. Marketing professionals
  4. Senior marketing professionals
  5. H.R professionals
  6. Sales professionals
  7. Media
  8. Youth segment (between 16 – 20 years)
  9. High net worth individuals
  10. Doctors
  11. Lawyers
  12. Females
  13. Stock brokers
  14. Teachers
  15. Film Producers
  16. Society / Page 3
  17. Call centre employees
  18. Models
  19. Actors
  20. Travel industry
  21. IT professionals
  22. Event management professionals