The Indian government accorded industry status to the film entertainment business in 2001. Film entertainment companies are now listed on Indian and International stock markets and have attracted significant private equity and venture capital from across the world. India's leading corporate houses like Reliance, Tata, Birla and Mahindra have also entered this sector. Reputable banks and financial institutions now provide funding and insurance services to the industry. This industry is one of the fastest growing in the world having doubled its size in the last 4 years. In 2007 alone, it grew by 20% reaching an estimated size of INR 51,000 Crores. This transformation has contributed to the film industry segments rapid growth from approx Rs 600 crores in 1999 to 9600 crores in 2007, an increase of 15 times in just 9 years.

• The world’s largest and fastest growing film entertainment industry with 1100 films released and 3.5 billion tickets sold.
• Bollywood has doubled in size in the last 4 years and is projected to double again by 2012. Source: PwC 2008 Report
• Multiplex and Digital Screens projected to grow 5 fold from 2350 currently to over 10,000 by 2012, coupled with higher ticket prices will lead to greater revenue growth.
• India has the most favourable demographics to support a growing entertainment industry with over 60% of the population under 35 years.
• Risk minimization due to growth of multiple revenue streams, pre-selling of film rights delivers profits even before the release of the film.
• A growing global market for the industry that is now reaching over 70 countries worldwide

• Low correlation with traditional financial markets and asset classes, thereby providing investment diversification. Expenditure on entertainment relatively unaffected during times of recession.
• Transparency and corporatisation in entertainment companies resulting in attractive valuations.
• Preferred destination for global and Indian corporates with over US$ 500 million FDI in the last 12 months.
• An opportunity to invest in an industry where almost 70% of the most successful companies in the sector are still privately held.

Brandish Bollywood investment fund is focussed on the Indian film and Entertainment industry. The fund will make investments in ventures in this sector which will be selected, produced, marketed & managed by Brandish. The fund seeks to deliver superior returns by providing it’s investors with unique access to the fastest growing entertainment economy in the world.

• Uniquely focused on the Film and Entertainment sector
• Projects for investment are carefully evaluated for “cost vs. returns”
• Create sound business models  
• All projects managed in-house to keep costs low
• Ability to efficiently market projects & pre sell near completion projects
• Mix of low & medium budget projects available for investments
• Ability to negotiate the best deals for sale of various rights in the industry
• Industry goodwill to ensure a good star cast & dates for projects undertaken
• Experienced management and advisory team
• Strong catalogue of products/IPR held
• Transparency for investor reporting.

To deliver superior investment returns by producing & marketing Bollywood projects.